From Burnout to Booking Less & Earning More with Alora Rachelle
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What to expect on this episode of the Hey, Thriver Podcast:
From Burnout to Booking Less & Earning More with Alora Rachelle
🎧 What We Cover in This Episode:
How Alora Rachelle scaled from $10K to $100K+ in two years
The burnout that followed—and how she rebuilt her business with a life-first mindset
Why separating your worth from your pricing is critical for growth
CEO vs. artist mindset: how to balance both in your creative business
Strategic pricing that attracts high-end clients without overworking yourself
Why luxury clients aren’t comparing you—they’re looking for someone they trust
Real talk about wedding reschedules, undercharging, and pricing resentment
What it actually takes to build a six-figure brand that feels aligned
Key Takeaways:
Being incomparable is what helps you stand out and make real money—not trying to be the cheapest or the most palatable.
Pricing isn’t about your worth as a person. It’s about your systems, your deliverables, your brand, and your client experience.
The real flex? Fewer weddings. Higher prices. More freedom.
Market research, mindset work, and boundaries are what allow you to flourish.
Ready to thrive like Alora?
If this episode lit a fire under your CEO mindset, it might be time to raise your rates, book fewer weddings, and build a business that supports your actual life—not one that drains it. That’s exactly what we’re teaching at Thrive: Montana.
Want support while you raise your rates and pivot your brand? Apply to join us at Thrive: Montana—an in-person retreat for photographers and videographers who are ready to actually do the damn thing.
💻 Connect with Alora Rachelle:
Website: alorarachelle.com
Instagram: @alora.rachelle
Podcast: Wedding Atelier
Book Mentioned: Atlas of the Heart by Brené Brown
From Burnout to Booking Less & Earning More with Alora Rachelle
In this episode of the Hey, Thriver podcast, Shayna and Devin interview Alora Rachelle—wedding photographer turned business strategist and host of the Wedding Atelier podcast. Alora shares how she scaled her photography business from $10K to $100K+ in just two years, the mindset shifts that helped her avoid burnout, and why pricing, branding, and boundaries are essential to building a sustainable, life-first business. If you're a photographer or videographer ready to raise your rates, book fewer weddings, and attract aligned, high-end clients, this conversation breaks down the exact strategies to make it happen.
How Alora Rachelle Built a Six-Figure Photography Business Without Burnout
Photographers and videographers, if you’re stuck in the hustle and wondering how to actually scale your business without working every weekend of your life, this episode with Alora Rachelle is a must-listen. Alora shares how she went from charging $2K to building a multi-six-figure business—all while raising babies, recovering from burnout, and shifting into a true CEO mindset.
What stood out most? The idea that being incomparable is the real secret to standing out in a saturated industry. It’s not about being cheap or over-delivering to the point of resentment. It’s about building trust, delivering value, and aligning with clients who respect you.
If you’re ready to raise your prices, streamline your client experience, and design a life-first business that actually feels sustainable, check out Alora’s work at alorarachelle.com, follow her on Instagram, and listen to her podcast Wedding Atelier. We also mentioned Atlas of the Heart by Brené Brown—a powerful resource for developing the emotional intelligence that helps you lead with clarity and confidence.
And if you’re ready for in-person support to actually implement what we’re talking about? Thrive: Montana is where it happens. We’ll help you rework your offers, build a six-figure content system, and lock in your most aligned (and well-paying) clients. Don’t wait—apply now.
