You can’t Scale Your Business with Bad Thoughts Around Money: 3 Money Mindset Pieces to Clean Up as you grow 6 figures and Beyond
in-person events
~
workshops
~
styled shoots
~
in-person events ~ workshops ~ styled shoots ~
Join us for our next workshop, Thriver!
PSSTTTT — JOIN US FOR future live to thrives!! sign up here!
What to expect on this episode of the Hey, Thriver Podcast:
You can’t Scale Your Business with Bad Thoughts Around Money: 3 Money Mindset Pieces to Clean Up as you grow 6 figures and Beyond
🎙️ In this episode of the Hey, Thriver podcast, Shayna and Devin sit down with financial coach Gina Knox to talk about:
Why Not Paying Yourself Is Hurting Your Business: The mindset shift creative entrepreneurs need to stop treating owner’s pay like a bonus.
The Cash Flow Waterfall System Explained: Gina’s 3-account method that helps photographers and videographers stabilize income and prep for taxes without relying on percentages.
How to Set a Consistent Paycheck: What to do instead of paying yourself a random percentage of each booking.
Capacity to Have and Self-Sabotage: Why making more money won’t solve your problems if you don’t address your relationship with holding onto wealth.
What Thriving Really Looks Like: From funding retirement to buying a designer bag—Gina shares what building a financially free business actually looks like in practice.
You can’t Scale Your Business with Bad Thoughts Around Money: 3 Money Mindset Pieces to Clean Up as you grow 6 figures and Beyond
Hey, Thriver! In this episode of the Hey, Thriver podcast, financial coach Gina Knox returns for a deep dive into money mindset, capacity to have, and the identity shifts that photographers and videographers face when scaling a creative business. Gina explains why your inability to keep money—not just make it—is holding you back, and shares tools to help you expand your financial capacity without attaching your worth to income. We talk about the guilt that comes with rest, the discomfort of becoming someone who thrives, and how to start building a business that funds your life instead of draining it. If you’re a creative entrepreneur trying to move from survival to sustainability, this conversation is essential.
You can’t Scale Your Business with Bad Thoughts Around Money: 3 Money Mindset Pieces to Clean Up as you grow 6 figures and Beyond
On this episode of the Hey, Thriver podcast, we welcomed back financial coach Gina Knox to dive even deeper into the emotional side of running a profitable creative business. In part two of our conversation, Gina unpacks the mindset shifts that photographers and videographers need to make when they start earning more—especially if they still feel broke, guilty, or unworthy of rest. This episode isn’t about spreadsheets or savings accounts. It’s about what happens in your brain when your business actually starts working.
Capacity to Have: Why Making More Money Isn’t Enough
Gina introduced the concept of capacity to have—your ability to sit with, hold, and manage money without immediately trying to get rid of it. She explained that most creative entrepreneurs focus only on how to earn, but never develop the ability to keep wealth. That shows up in overspending, unnecessary investing, undercharging, or feeling like the money doesn’t “belong” to you.
If your first instinct when you hit a big income month is to upgrade your camera, book a mastermind, or pour it back into your business without paying yourself first, this is the episode that will call you out (lovingly).
Identity Shifts That Come With Scaling
We also talked about how growing your business requires changing the way you see yourself. For many photographers and videographers, that’s the hardest part. You built your identity around scrappiness, struggle, or always being the underdog—and when things get easier, it can feel uncomfortable. Gina helped us understand how to make room for ease without sabotaging it.
She described the internal discomfort of earning more while working less, and how our brains try to "earn" rest retroactively by creating more chaos. Sound familiar?
Breaking the Guilt Cycle
Gina and Shayna dug into a big topic: guilt. Guilt about resting. Guilt about raising prices. Guilt about not struggling. Guilt about having money. It’s all connected—and it’s all fixable. Gina encouraged creatives to see rest not as a reward but as a requirement for running a long-term, sustainable business. She explained that thriving doesn’t mean working harder. It means building a business that supports you—even when you’re offline.
Detaching Worth from Your Income
One of the most powerful takeaways from the episode was Gina’s reminder that your income is not a personality trait. It’s not proof of your value or your hustle or how “good” you are at being an entrepreneur. Money is just a tool. If you’re constantly measuring your self-worth by the size of your Stripe deposits, it’s time to create separation. Gina offered mindset tools to reframe success and build safety outside of your income.
What Thriving Really Looks Like
To wrap up the episode, we asked Gina what thriving means to her right now. Her answer? Owning a business that funds her life, not consumes it. She shared how she’s prioritizing rest, fun, and pleasure in this season of business—and how having money just sitting in a savings account (not reinvested, not allocated, just there) is a sign of massive growth. That’s the kind of thriving we can get behind.
Head over to the shop
We have a ton of awesome resources for you to reach your business goals this year over at the shop — run and go snag a course, guide, template, or free guide. :)
